It seems that technology triggers are often accompanied by the hype of future potential benefits, while the real value is elusive and slower to appear than industry journalists, analysts, or pundits would like, but I am going to lay out 10 scenarios that will develop in this still nascent industry during 2013.
where digital video meets the 2nd Screen
Showing posts with label 2nd Screen Society. Show all posts
Showing posts with label 2nd Screen Society. Show all posts
Sunday, December 30, 2012
Tuesday, October 9, 2012
Is Social TV failing? Is that the right question?
Somrat Niyogi, CEO of Miso, recently penned an article for TechCrunch that centered around the omni-presence of Twitter on live TV and that its apparent volumetric success implies that Social TV and its sibling Second Screen are failing.
An article clearly written to his peers in the industry, Somrat quickly concludes the reason he perceives that Social TV (and by extension Second Screen) are failing is that the industry fails to write apps that are compelling enough for the consumer to want to use (vs. Twitter apparently).
An article clearly written to his peers in the industry, Somrat quickly concludes the reason he perceives that Social TV (and by extension Second Screen) are failing is that the industry fails to write apps that are compelling enough for the consumer to want to use (vs. Twitter apparently).
Tuesday, October 2, 2012
A quick recap of the The Imminent Power of 2nd Screen Consumer Engagement @ Advertising Week
Rick Liebling of Y&R moderated a great panel of second screen industry experts yesterday in the NASDAQ Market Site in Times Square, largely focused on the impact second screen potentially has on the advertising space.
His able-bodied panel was represented by David Pugh of Magic Ruby, Joe Inzerillo of MLB Advanced Media, Jordan Berkowitz of Ogilvy & Mather, Sue Kaufman of Group M and Brody O'Harran of Microsoft Xbox--a great cross section of the burgeoning industry.
His able-bodied panel was represented by David Pugh of Magic Ruby, Joe Inzerillo of MLB Advanced Media, Jordan Berkowitz of Ogilvy & Mather, Sue Kaufman of Group M and Brody O'Harran of Microsoft Xbox--a great cross section of the burgeoning industry.
Thursday, September 27, 2012
Long anticipated zeebox second screen app launches
zeebox announced their US launch today, starting with a partnerships that include NBCUniversal, Comcast Cable (Xfinity), HBO and Cinemax. For those who haven't had a chance to see the app while in the UK, it is certainly worth downloading. They are promising enhanced experiences for The Voice and Notre Dame Football on NBCU and for True Blood and Boardwalk Empire on HBO. They are additionally touting feature sets that include a 7-day program guide (for Discovery), live synchronization with their now famous zeetags (which enable contextual commerce and the look-up of Stimulating content related info), and of course Social integration with Facebook and Twitter.
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