Quick wrap-up of the 2nd Screen Society Panel at the Multiscreen Summit

I had the pleasure of attending a great panel this afternoon on the monetization and consumer engagement of second screen with a strong cast of industry players at the Multiscreen Summit here in Hollywood.

Guy Finley, the executive director of the 2nd Screen Society, moderated the panel which consisted of Babba Uppal from Endemol, Tom Engdahl of Magic Ruby, Matt Kennedy of 1K Studios, Zane Vella of WatchWith, Marjorie DeHey of MEF and James Hursthouse of Roadhouse Interactive.