The big game is on Sunday and by now everyone has been reading articles about how 36% of viewers plan to use a second screen as a companion to the big game. With 84% of Americans planning to watch the game from their (or a friend's) house, this is a second screen industry opportunity like no other. We are even being told that the CBS has sold more than $10-12m of advertising on the second screen alone (forgetting the $3.5m per commercial for the 1st screen).
where digital video meets the 2nd Screen
Showing posts with label Xfinity. Show all posts
Showing posts with label Xfinity. Show all posts
Thursday, January 31, 2013
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