When is the last time you saw some really good information about how well advertising is working on digital video through the first screen? A connected TV is a TV that able to deliver OTT content from the major services (iTunes, Netflix, Hulu, Vudu, Amazon Instant and Prime, YouTube, etc) by either being connected itself (SmartTV) or by being connected to another device (game console, OTT device, Blu-ray player, etc) that can deliver that content service.
The graphic below represents the results of a study commission by YuMe which was presented at the 2nd Screen Summit at CES by Ed Haslam, their VP of marketing.
