I had the opportunity yesterday to share the stage with rockstar analysts Tom Adams (of IHS Screen Digest), Anne Arroyo of the NPD Group, and Larry Taman of GfK to discuss an industry outlook for home enterainment at the Forecast:Hollywood 2013 event presented by Variety and MESA today in LA. Some interesting data points shared during the presentations:
- UltraViolet now has 6m user accounts
- an estimated 30% of U.S. households have tried an OTT streaming service
- 31% of consumer households view their video entertainment on both physical and digital formats
- a substantial number of subscription streaming households (Netflix, Hulu, Amazon Prime) also purchase and rent content on eiher Amazon or iTunes
The real question in front of content creators in the home entertainment space today is how to maintain profitability. Video consumption has never been higher in the U.S. household, but it is the mix of consumption that is hurting Hollywood studios.
