Showing posts with label Stimulating. Show all posts
Showing posts with label Stimulating. Show all posts

Tuesday, April 2, 2013

NCAA's March Madness Second Screen App--a great 2012 app made even better for 2013

If you haven't been paying attention to March Madness, then you may still appreciate this for the second screen value alone.  Last year, this app demonstrated one of the best UIs and second screen feature sets in the industry (see last year's review here).  Developed by Turner Sports, the app continues to lead the way in terms of a Stimulating or Enhanced experience and is leading the market in Converged Experiences (where the app behaves both as a Companion experience and a Viewing experience).