Third Quarter, 2013: Impacting the 1st Screen
The first 9 months of 2013 have been explosive for 2nd Screen, though confidence by the trade press and investors has wavered somewhat during the summer. Apps have continued to improve, new apps have kept coming, monetization evidence is in plain site through several engagement models, and the convergence of 2nd Screen companion experiences and 2nd Screen viewing experiences has continued to gain momentum. The rise of the 2nd Screen Ecosystem continues to be a blessing and curse for nearly all of the players in the video ecosystem, especially the content distributors and the brand advertisers.
In this brief summary, I am going to make references to our published research (“2nd Screen: Transforming Video Consumption”, a 252-page report published during our 2nd Screen Summit @ CES on January 7th, and the Q1 and Q2 Updates of the same published on April 7th and June 27th ), as well as to blogs and conferences we have hosted and attended during the last 9 months. However, the information should still be relatively coherent regardless of your attentiveness to those events. I have also included the introductory Executive Summary below for your reading clarity.