social sharing features. You were able to watch others tweet, but there was no easy way to make comments of your own. The commercials section in the app (finally populated in the middle of the 2nd quarter) was probably the most used feature in our room. The camera angles were interesting, but as the video was delayed 20-30 seconds, it just didn't work for the live game.
zeebox app the most (surprising even me). The zeetags gained lots of interest, especially since it was so easy to see the previous commercials seconds after it aired, the big plays from other games they discussed, and key stats from players, the announcers, etc. I enjoyed chatting to a few people via the app as well (Alan Wolk, for instance). It was also the only app that we left on which was able to circumvent the auto-shutoff, helping to make it a permanent visible fixture on the coffee table. The only negative comment was that during the blackout, I went ahead and loaded their Friday update, which re-arranged the UI, confusing those in the room that had already gotten used to the layout.
TOK Football. I was able to open up an audio session with Fabrizio Capo (the CEO of the start-up) in San Francisco, though admittedly it was hard to hear his comments over the rest of our room (he could hear our room quite easily...). I thought the graphics we as well done as NFL '12 or ESPN ScoreCenter and they even launched a feature to sync the game with your DVR in case you were behind.
I never got Viggle to work during the game. I thought at first it was ambient noise, by tried Shazam and Yahoo's IntoNow and both worked fine. I tried "shhh-ing" the room, etc, but no joy.
I felt Yahoo's IntoNow experience was a bit like Shazam's. It worked, but the UI wasn't conducive to leaving it open during the game--more like a use case of check the stats while in the kitchen grabbing a beer or something.
ConnecTV's new UI/UX is still perplexing. I let the room play with it, but they thought it was just a Twitter feed (vs. the previous zeebox-like UI). I will investigate further on my own this week.
We spent about 15 seconds on the Official Superbowl XLVIII Program and the online Guide. As the room reminded me, that is stuff you read in you seat while you are bored--$9.99 down the drain.
We all really enjoyed the Coke commercial and the Doritos commercials, but no one felt the experience of trying to go online worked--should have been in an app or partnered with an existing app.
Stimulating" feature set for the game itself? I would leave TOK Football, zeebox, NFL '12, and ESPN ScoreCenter in their "high" rating and move CBS Sports, ConnecTV and Viggle down. I would probably bring Yahoo's IntoNow up to Medium. Keep in mind that one game does not define an app, but there you have it. You can see more about our methodology for app experience segmentation at www.2ndScreenSociety.com/research/.
Enjoy the week! Grammy's coming up this weekend.