Registration kicked off a little early on Sunday as were expecting "a few walk-ups"--we ended up with an incredibly long line that would not abate and actually had to start the program late to get the most of people into the room for Hardie Tankersly's keynote, which kicked off the event to standing room only of 350-400 people.
Hardie delivered a great keynote in a fireside chat format (lead by Seth Shapiro), helping the audience to understand why getting the metadata that powers the rich second screen applications syndicated to key partners is so important. Those key partners joined Hardie on stage after the keynote to talk through the challenges and take audience Q&A.
We tested the waters with a "2nd Screen 101" session where we expected 15-30 attendees to join in a parallel program track--and were surprised when 100-115 joined the 45-minute session. The industry is clearly now mature enough that we need to facilitate great thought leadership to at least two segments of participants: 1) experts who live and breathe this stuff every day, and 2) new entrants who are just starting to figure out what all the fuss is about. Expect to see more of this type of content from us at our 2nd Screen Summit in NYC in late June.
iPowow, one of our newest members, delivered an incredibly engaging live second screen experiment during a technology spotlight, engaging the audience in 3 live voting scenarios and show the results live on stage and then showing the parallel scenario that was recently aired on a live broadcast with the same live voting technology.
Kit Digital launched their "2Si" social discovery platform at the event, with industry thought leader Alan Wolk on stage guiding the audience through the features and consumer use cases it was designed for.
We had an incredibly engaging session on the direction of the second screen app market moderated by Marty Shindler, with industry veterans such as Alex Terpstra from Civolution and Tom Engdahl from Magic Ruby trading views with Tracey Garvin from Sony Pictures Home Entertainment.
Joe Inzerillo from the MLB dazzled the audience for 30 minutes, taking all of us through an incredibly detailed case study of their MLB At Bat product and how complex it is to have the level of success they have captured as the industry's #1 monetized app in the iTunes Appstore.
That was followed by Andy Batkin moderating a very engaging sports panel with Tyler Slocum from the NFL and Joe Inzerillo from the MLB discussing their brand engagement needs with industry startups TOK.tv, Kwarter and iPowow.
Jason Kint from CBS Interactive Sports had the closing keynote, taking the audience through a Super Bowl 47 case study and reminding everyone just how far reaching second screen can be for major events and the brands that sponsor them.
The conversation over cocktails buzzed along for quite awhile before a smaller group broke off to engage further in second screen dinner that was sponsored by Kit Digital and Civolution.
Finally, and perhaps most importantly, about 30 of us gathered in a conference room on Monday to conduct a 2nd Screen Society Advisory Board meeting, discussing and progressing key industry initiatives around the DIAL protocol for device access and ad agency measurements.
Add all of the focused action to the incredible buzz of the NAB Show floor (which seemed to scream 2nd Screen and 4k) and it was an 2nd Screen packed week in Las Vegas.
You can check out the Twitter engagement during the show (#S3NAB) and, for conference attendees, we will be posting the audio and presentations under a password protected link shortly (with an email notification).
Look out for our webinar series on "Successful 2nd Screen Strategies" and join us in NYC during CE week June 24-28 to continue the discussion at our 2nd Screen Summit NYC, jointly presented with Broadcasting and Cable.
@ChuckParkerTech
@S32Day
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