There has been a huge amount of discussion in the trade press and blogosphere about what consumers are doing on their second screen and if they should be engaged in them at all. Certainly in this blog, we have discussed that one reason they might want to engage is to get access to more Stimulating content--everything from stats for sports fans to more detailed information about the show or even commerce opportunities.
Does this sound like an book-end use case (ie no one is going to use it)? So far (according Broadcast Magazine), the show's live broadcast has roughly 324,000 viewers (1.2m when you count the +1 and PVR viewings). About 20% of the live viewers (5% total viewers) of the Walking Dead in the UK have downloaded the app (63,000+ times so far) and have played the game over 340,000 times (nearly 6 times each).
Honestly, the only disappointing part of this app is that it is only available for use in the UK. I've been saying that consumers need a reason to pick up the tablet or smart phone if you want them to engage with your show--FX and Red Bee Media have certainly found a great reason for the consumer to do so.