Its been a little over 60 days since the launch of NextGuide by Dijit (and our review)--an app designed to help the consumer to Seamlessly find something to watch from multiple content sources including their channel provider line-up (using Zip Code and service provider information) and OTT sources like Hulu, Netflix, iTunes and Amazon. More importantly, the app's UI and UX are designed to facilitate Discovery of new content for the consumer.
I spent sometime working checking out the apps recommendations and they do seem to be improving (either they are improving the algorithm or my marking of favorites and "watched" is improving the results from better input data).
In our FIVE feature categories, the app measures up like this:
- Simple (control of the 1st screen). Light. You can trigger a DVR recording on DirecTV set top boxes (other services may be on the horizon) and can launch titles directly into OTT apps on your iPad (2nd screen as the 1st screen).
- Seamless (content sourcing). Medium and improving. The major sources are covered, but missing are Pay TV networks like HBO and Cinemax or OTT services like Vudu.
- Discovery (offering content recommendations). Strong and improved. One of the better UI's in the Second Screen "guide" world.
- Stimulating (enhancing your viewing experience). Still relatively light (some cursory information about actors).
- Social. Carrying the expected basics and has the good sense to leverage your existing Facebook social network of content likes while offering the opportunity to follow others who may have similar interests and may not be your "Friend". Absent are social feeds during content viewing and even Twitter integration itself.
Overall, I think this app will continue to be a force in the Second Screen "Guide" space (focused on helping consumers find something to watch).
Let me know what you think!