2nd Screen Q1 2014 infographic
2nd Screen Viewing Experiences:
73% of TV Everywhere views are on a 2nd Screen. ReelSeo. Feb 6th http://www.reelseo.com/73-tv-everywhere-mobile/
89% of video views on the BBC’s iPlayer are VOD vs. Live. 52% of video requests came from mobile http://www.nscreenmedia.com/tablet-dominate-iplayer-tv-requests-end-2014/
Auto-authentication reduces TV Everywhere abandonment rate from 50% to 10% http://news.synacor.com/Press-Releases/Synacor-and-Midcontinent-Communications-Deploy-Auto-Authentication-for-Sochi-TV-Everywhere-Result-i-163.aspx
2nd Screen Companion Experiences:
35% of 1st screen time is 2nd screened, of which 1/3 is with related content. 41% of that to follow-up on TV ad, 11% to interact with TV, 14% social about TV program, 24% discovery. Milward Brown http://www.mediapost.com/publications/article/222041/its-a-multi-screen-world.html
2nd Screen Growth:
Year over year, share of time spent watching videos on tablets and mobile devices has increased 719% since Q4 2011, and 160% year-over-year since Q4 2012 http://iq.videonuze.com/article/ooyala-mobile-and-tablet-video-surges-by-719-since-q4-2011
Mobile video ad spend will increase 82.1% in 2014. eMarketer. http://www.admonsters.com/blog/mobile-video-revenue
Find more information, research, and infographics on our website
Follow our conversation on Twitter @ChuckParkerTech and @S32Day
Join us in NYC to discuss 2nd Screen and sports on June 24th in partnership with the Sports Video Group
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.