@TVappmarket had a good article this morning ( http://ow.ly/7zvYV ) reviewing Umami's categorization of the space as (shown below). They are both great ways to look at this if you are an app writer or maybe even and investor, but they are both views of the space from the business development world, not thru the consumers eyes. For this potential change in consumer behavior to take hold, we need to focus as an industry segment on how consumers will perceive value of these new TV viewing experiences. I think using that lense (which I outlined in a previous blog as Social, Simple, Stimulating, Seamless and Discovery) will keep all of us focused on pushing this revolution forward.
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Umami's thoughts on organization of efforts in the space:
@TVappmarket's concept of organizing efforts in this #SecondScreen / #2ndScreen Space: