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Umami's thoughts on organization of efforts in the space:
1) Network-initiated: apps built by the TV networks themselves, generally for a single show, since most viewers tend to be fans of programs, not content companies. The HBO Go and Bravo Now apps are obvious exceptions.
2) Check-in plays: low on content, generally focused on conversation and game mechanics
3) Guidance plays: focused on recommending programming to consumers across multiple platforms, based on algorithms and social cues
@TVappmarket's concept of organizing efforts in this #SecondScreen / #2ndScreen Space:
Companion TV is about automated and curated contextual content using temporal metadata and algorithms or human editing that's provided snackable content relevant to the format.
Play-along TV is about synchronous and asynchronous interaction and engagement with shows. Usually in realtime, but also with recorded shows - sports and games shows lend well to this genre. Game mechanics are a key element to this genre - with voting, predicting, quizzes, rating and community dynamics all playing a role.
Transmedia Storytelling is a fork of multimedia and crossmedia that tools up the writers to use different technologies, such as second screen, social network, etc. to carry the narrative in new ways - using movements such as co-creation, ARGs, and crowd sourcing to bring the audience closer to the story. Essentially it is the technique of telling stories across multiple platforms and formats using current and emerging digital technologies.
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