Sunday, November 20, 2011

Other SecondScreen organization thoughts

@TVappmarket had a good article this morning ( ) reviewing Umami's categorization of the space as (shown below).  They are both great ways to look at this if you are an app writer or maybe even and investor, but they are both views of the space from the business development world, not thru the consumers eyes.  For this potential change in consumer behavior to take hold, we need to focus as an industry segment on how consumers will perceive value of these new TV viewing experiences.  I think using that lense (which I outlined in a previous blog as Social, Simple, Stimulating, Seamless and Discovery) will keep all of us focused on pushing this revolution forward.

To continue the conversation, follow me @ChuckParkerTech

Umami's thoughts on organization of efforts in the space:

1) Network-initiated: apps built by the TV networks themselves, generally for a single show, since most viewers tend to be fans of programs, not content companies. The HBO Go and Bravo Now apps are obvious exceptions.
2) Check-in plays: low on content, generally focused on conversation and game mechanics
3) Guidance plays: focused on recommending programming to consumers across multiple platforms, based on algorithms and social cues

@TVappmarket's concept of organizing efforts in this #SecondScreen / #2ndScreen Space:

Companion TV is about automated and curated contextual content using temporal metadata and algorithms or human editing that's provided snackable content relevant to the format.
Play-along TV is about synchronous and asynchronous interaction and engagement with shows. Usually in realtime, but also with recorded shows - sports and games shows lend well to this genre. Game mechanics are a key element to this genre - with voting, predicting, quizzes, rating and community dynamics all playing a role. 
Transmedia Storytelling is a fork of multimedia and crossmedia that tools up the writers to use different technologies, such as second screen, social network, etc. to carry the narrative in new ways - using movements such as co-creation, ARGs, and crowd sourcing to bring the audience closer to the story.  Essentially it is the technique of telling stories across multiple platforms and formats using current and emerging digital technologies.

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