Thursday afternoon, Digital Hollywood in NYC wrapped up with an app launch from Adrian Grenier (Entourage, producer/founder of Indie film company Reckless Films, etc) and Trevor Doerksen (founder and CEO of Mobovivo).
The app (due to launch any day) isn't necessarily a second screen app, but is an interesting foray into how engagement is changing between celebrities and fans. Mobovivo put the app together for Adrian and has a few other apps in the works on a major sports team and a TV network that look like it will raise the bar even higher for the rest of the market on building a great consumer User eXperience (UX) for second screen apps.
As Adrian discussed his app (Reckless Adrian Grenier), it was clear that he has bigger plans for the app in the near and mid-term future. He sees this as a way to have fans share photos of themselves with him and other celebrities in his projects, a way to get an autograph from Adrian even if they don't physically meet, and a way to further engage fans beyond a webpage, Facebook or Twitter. It was refreshing to hear someone take this change in behavior as an opportunity to improve the way he engages his fans, rather than a threat.
Trevor clearly sees how rapidly this market is unfolding. He is rapidly expanding his operation to cover LA and is partnering to give his team scale and creative skill sets on the projects they are delivering on. He's got a very clear vision on the feature sets of a second screen engagement, with a big focus on Stimulating and Social, and is working hard to evangelize a strong UX for the consumers with his clients.
While I won't review the other apps he plans to release here (until they are ready for review), I will say that he is someone is this space that should be watched closely.