Wednesday, June 27, 2012

Second Screen by the Numbers Q2 2012

This is the third time we have tried to summarize the big numbers demonstrating 2nd screens progress in the marketplace--the first time was just before CES in January of this year, and the second time was in March of this year.  Well the market is not standing still and as our 2nd Screen Summit is about to kickoff in New York City, here is a recap of the activity over the past few months:

  • 1,700,000 Social media comments during the NFL draft
  • 193% increase in social activity during primetime TV since last year
  • 67 million iPads have been sold since its launch, 62% market share
  • 40% growth year on year in online video advertising
  • $3.1 billion predicted expenditure on online video advertising in 2012
  • 45% of consumers, while watching television, look for info related to the show
  • 518,475 Social media comments made during the New  Girl Season 1 Finale
  • 1% of people who “like” or “fan” a brand on Facebook, actually engage with the brand or buy their products
  • 242,000 Comments made during the True Blood Season 5 premiere
  • 31% of television viewing on a device other than a television
  • 1,200,000 Social media comments made during the American Idol Season 11 Finale
  • 23% of adults age 25-54 most likely follow a brand through social networking sites

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