There are quite a few skeptics out there about Second Screen and SocialTV. Some of them say this is a fad. Others say, "So what?" Here's the "so what."
- · 110,000 Social comments on average per episode for X-Factor, the “most buzzed about” series in 2011
- · 23% of the people viewing the ad on the second screen engaged with it
- · 1.8 billion “likes” on Facebook for TV shows
- · 25% of 18-24 year-olds are interested in having more social features integrated into their TV viewing experience
- · $200 billion - Size of the global TV advertising market
- · 1% increase in TV ratings is the result of a 14% increase in social buzz
- · 5,567,954 Social comments on the MTV Music Video Awards
- · 86% of mobile internet users are using smart phones or tablets while watching TV -- 92% of 13-24 year-olds do the same
- · 5,641,263 Social comments on Prince William and Catherine’s wedding
- · 70% of sports viewers would like to interact while watching a sporting event
- · 38% say that browsing the web enhances their TV watching experience
- · 300% increase in sales for show related fan items after the deployment of a sync’d second screen app
Sources: Park Associates, CMO.com, appmarket.tv, Bluefin,
lostremote.com, Nielsen, aboutecho.com, gplus.com, guardian.co.uk
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