An infographic data roundup for Second Screen

There are quite a few skeptics out there about Second Screen and SocialTV.  Some of them say this is a fad.  Others say, "So what?"  Here's the "so what."

• ·   110,000 Social comments on average per episode for X-Factor, the “most buzzed about” series in 2011
• ·         23% of the people viewing the ad on the second screen engaged with it
• ·         1.8 billion “likes” on Facebook for TV shows
• ·         25% of 18-24 year-olds are interested in having more social features integrated into their TV viewing experience
• ·         $200 billion - Size of the global TV advertising market
• ·         1% increase in TV ratings is the result of a 14% increase in social buzz
• ·         5,567,954 Social comments on the MTV Music Video Awards
• ·         86% of mobile internet users are using smart phones or tablets while watching TV -- 92% of 13-24 year-olds do the same
• ·         5,641,263 Social comments on Prince William and Catherine’s wedding
• ·         70% of sports viewers would like to interact while watching a sporting event
• ·         38% say that browsing the web enhances their TV watching experience
• ·         300% increase in sales for show related fan items after the deployment of a sync’d second screen app

Sources: Park Associates, CMO.com, appmarket.tv, Bluefin, lostremote.com, Nielsen, aboutecho.com, gplus.com, guardian.co.uk