While I had good things to say on Sunday for the fledgling app during the NFL game, it was not that impressive tonight. To start with, I sat down with my wife who was watching one of her recorded shows. ConnecTV relies on ACR or your manual tuning to pick-up a show--but only picks up a limited list of current shows from your provider--so no DVR'd material. Arrgh.
I switched to another show on another major network during primetime and actually saw almost no activity (the 3rd post was 6 days old). I am assuming they have a smaller population of users right now. The rest of the experience was the same--weak synchronized content, and an advertisement.
So I switched to the Mavericks-Clippers game. Similar to football, it actually did a decent job of showing you current stats, the last play, etc. During the commercial, it branched out to ESPN news, the Sport Center highlights, etc. The experience here was not on on the level of Courtside by NBA, but was pretty good.
I finally waited and tried the news and ESPN Sports Center and the Weather Channel. Fox had an interesting UX (showing the news stories being discussed), ESPN had a similar UX, and the Weather Channel was blank (why show it?).
Simple. None. Despite knowing my provider and zip, there is no attempt at tuning my TV or telling me what channel to change to.
Social. I think its low at best. Sure it has Twitter and Facebook integration and lets me "chat", but since it doesn't recognize my Facebook friends, I have no one to chat with. Then there's the stealth check-in abuse of my FB. Arrgghh.
Seamless. No integration of multiple sources of content.
Stimulating. They get some credit for the ACR synchronization, but they aren't really utilizing it. Worse, it only works on live shows--good for the networks, bad for real consumers these days. I would say Medium (without the ACR, I would say low).