Thursday, February 6, 2014

2nd Screen by the Numbers - Q4 2013 infographic


Long overdue, I know.  This and more at http://www.2ndscreensociety.com/research/report/

  •  2nd Screen Viewing Experiences:
    • Hulu delivered the highest frequency of video ads to its viewers with an average of 82Comscore VideoMetrix  
    • iPlayer Views on 2nd Screen reach 64% day after xmas: http://www.theguardian.com/media/2014/jan/07/bbc-iplayer-record-christmas-tablet-computer 
    • Aereo plans to be in 50 U.S. markets by 2015 http://ces.cnet.com/8301-35284_1-57616928/aereo-ceo-well-roll-out-to-five-more-markets-by-q1/ 
    • Only 4% of TV service subscribers know their TV Everywhere authentication login credentials http://www.mediapost.com/publications/article/216618/tv-everywhere-isnt-going-anywhere-study-finds.html
  • 2nd Screen Companion Experiences: 
    • 63 percent of consumers accessing synchronized content on the Second Screen say it makes them feel more connected to the shows they are watching.  https://www.natpe.com/press/release/130 
    • 91 percent of Second Screen viewers access asynchronous program content, yet only 42 percent have tried synchronizing their content experience to live TV  https://www.natpe.com/press/release/130 
    • More than 75 percent of TV viewers use smartphones or tablets while watching television, according to an Ericsson study released in November 2013 http://variety.com/2014/digital/news/tv-viewers-arent-thrilled-with-second-screen-synchronized-content-study-finds-1201040757/ 
  • 2nd Screen Growth:
    • In 2014, the worldwide tablet market is forecast to grow 47 percent http://www.gartner.com/newsroom/id/2645115 
    • 2nd Screen market grows to $8.9B by 2018 http://www.2ndscreensociety.com/research/report/ 
    • Shazam active users grow 23% in last 6 months.  300 million users worldwide to more than 420 million; last July, it counted 70 million monthly active users. That number reached 86 million in December http://adage.com/article/digital/shazam-plans-survive-social-tv-shake/291391/ 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.