the intersection: 2nd Screen by the Numbers

Thursday, February 6, 2014

Hulu delivered the highest frequency of video ads to its viewers with an average of 82, Comscore VideoMetrix
iPlayer Views on 2nd Screen reach 64% day after xmas: http://www.theguardian.com/media/2014/jan/07/bbc-iplayer-record-christmas-tablet-computer
Aereo plans to be in 50 U.S. markets by 2015 http://ces.cnet.com/8301-35284_1-57616928/aereo-ceo-well-roll-out-to-five-more-markets-by-q1/
Only 4% of TV service subscribers know their TV Everywhere authentication login credentials http://www.mediapost.com/publications/article/216618/tv-everywhere-isnt-going-anywhere-study-finds.html

63 percent of consumers accessing synchronized content on the Second Screen say it makes them feel more connected to the shows they are watching. https://www.natpe.com/press/release/130
91 percent of Second Screen viewers access asynchronous program content, yet only 42 percent have tried synchronizing their content experience to live TV https://www.natpe.com/press/release/130
More than 75 percent of TV viewers use smartphones or tablets while watching television, according to an Ericsson study released in November 2013 http://variety.com/2014/digital/news/tv-viewers-arent-thrilled-with-second-screen-synchronized-content-study-finds-1201040757/

In 2014, the worldwide tablet market is forecast to grow 47 percent http://www.gartner.com/newsroom/id/2645115
2nd Screen market grows to $8.9B by 2018 http://www.2ndscreensociety.com/research/report/
Shazam active users grow 23% in last 6 months. 300 million users worldwide to more than 420 million; last July, it counted 70 million monthly active users. That number reached 86 million in December http://adage.com/article/digital/shazam-plans-survive-social-tv-shake/291391/

Thursday, February 6, 2014