Tuesday, September 4, 2012

Digital Video by the Numbers for Summer, 2012

With the summer now officially over, the digital video space continues to march forward.  I am sure much of this will be discussed at the UltraViolet workshop in London tomorrow (Wednesday, September 5th, 2012) at the PARK PLAZA WESTMINSTER BRIDGE.  Below is some empirical evidence of the progress:

  • It is estimated that 111 million Americans watch time shifted TV content these days at least once monthly (DVR and VOD), but 143 million Americans watch TV or Film content delivered on-line delivered via some connected device (connected TV, PC, tablet) at least once monthly.
  • UltraViolet, the content industry-backed initiative to enable consumers to purchase physical media (DVDs or Blu-rays) and get a cloud-based digital copy through several participating retailers has progressed their catalog and UV now penetrates more than 50% of the IMDB Top 100 movies list (and has nearly doubled their penetration at the SD version level).
  • While Netflix surpassed 1 billion hours viewed in the month of June, their viewing traffic declined by 25% in the first week of the Olympics.
  • 61% of internet users have watched an online movie or TV show
  • Delivering another crushing blow to Adobe Flash, Android announced they will not support Flash as of August 15th

ps You can find most of the source data on my Pinterest

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