Monday, February 6, 2012

The Second Screen Ecosystem Infographic

After more than nine million social media impressions during Sunday's Super Bowl, the media is more "a buzz" than ever about Social TV and Second Screen apps.  From the outside looking in, the process of putting together a good second screen experience for the consumer can seem like a straight forward, simple task.  However, in addition to trying to manage the feature sets that will drive real consumer engagement (Simple, Social, Seamless, Stimulating, Discovery), app developers must engage with a dizzying array service providers, content creators,advertisers, and distributors.  Just how complicated is that ecosystem?  This infographic might just say it all:

If you want to make more sense of this, come down to the Santa Monica Loews Hotel on February 22nd and meet members of the various market segments that make up this ecosystem at the Second Screen Summit.

If the infographic is just too hard to read, you can download the Adobe PDF version of it here.

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