Special Purpose vs. Multi-screen: the second screen debate continues

We've spent time in blogs (including this one) and on conference panels debating the subject: as the industry evolves, will there be one app "to rule them all" or will the market evolve into a collection of specialty apps for major events or niche interests?

Need a #SecondScreen companion for the Oscars and the Red Carpet preshow?

This is going to be a great test of "special purpose" vs. "multi-function" apps and I would love to get feedback / comments on my blog (below) or on Twitter (@ChuckParkerTech, @S32Day, hashtag #2ndScreenOscars).

My wife is hosting a Red Carpet and Oscars party and I plan to run a few iPads and a Samsung 10.1 Tab 2 on a mixture of different apps to see what the reactions are.

On special purpose, here is what I will review:
- The official Oscars app. Last year it sported 6 camera feeds for the red carpet preshow, but also sported some technical glitches. High expectations this year.
- E! Live from the Red Carpet. Tend to a do a great job at all of these events.
- TOK for Oscars. I love their Football and Baseball app (think of 2nd Screen and Skype voice combined) and am very curious to check out their Oscars version.
- The Oscars Guide and Awards Hero (both have voting and tracking features).
- The Race to the Oscars (from the Hollywood Reporter).

For the multi-function apps, I will be spending time with:
- zeebox. They did a great job on the Grammys and Golden Globes--I am expecting more here.
- ConnecTV. While I am still getting used to the new UI, they have promised a special Oscars experience.
- Shazam. Continue to develop their features and functionality in this space.
- Viggle. Gamification / trivia -- earn rewards while you and millions of others watch.
- IMDB. Also promising a special experience for the Oscars.
- BoxFish. I am interested to see what they do with their live speech to text capabilities.
- GetGlue and IntoNow. Hugh "check-in" numbers--curious to see what they do beyond that.
- Yap.tv. Tend to have a decent social and stimulating experience for most shows.

Share your experiences with me on the blog, on Twitter, or live on Tuesday at the Beverly Hilton (1.30-6pm) at our 2nd Annual 2nd Screen Summit in LA (www.2ndScreenSummit.com)

@ChuckParkerTech

How was your Second Screen Super Bowl 47?

On Thursday, we suggested a few apps you might want to try out during the Super Bowl to see what kind of enhanced and stimulating experiences the market has dream-up for such an event.  How did they stack up?

Are you ready for a Second Screen Super Bowl? (#2ndScreenSB)

The big game is on Sunday and by now everyone has been reading articles about how 36% of viewers plan to use a second screen as a companion to the big game.  With 84% of Americans planning to watch the game from their (or a friend's) house, this is a second screen industry opportunity like no other.  We are even being told that the CBS has sold more than $10-12m of advertising on the second screen alone (forgetting the $3.5m per commercial for the 1st screen).

Watching The Golden Globes with Second Screen or The "multi-function" app vs. the "special purpose" app

If you read the news much, you would have seen E! Entertainment pushing their updated second screen app in a big way for Sunday's Golden Globe awards and you would have seen NBC and others pushing zeebox for their second screen experience.

We thought this would be the perfect opportunity to explore the "multi-function" vs. "special purpose" app debate that we (as an industry) debated last Monday during CES at the Second Screen Summit and that we explore in our recently published market report on second screen, "The 2nd Screen: Transforming Video Consumption".

An Updated View of which Second Screen Apps to Watch in 2012

Earlier this summer, I wrote a brief blog on 10 second screen apps to watch discussing which apps I thought had a compelling enough user experience to propel them forward. Since then, we have gotten together as an industry for debate in NYC (twice--once for Advertising Week, once for CEA), in Amsterdam @ IBC, and on the West Coast at the MultiScreen, NextTV and TV|Next summits. In the meantime, NextGuide and zeebox launched their apps in the US--a lot of changes have taken place.

As we are now a few weeks into the Fall TV season, I thought I would update my views on which apps seem to be furthest along the path to develop the features that will drive serious consumer adoption.

I continue to believe there are really 5 major features sets that drive consumers to pick up a device as their second screen in an attempt to add value to their first screen experience: Finding something to watch (Discovery), determining where to watch it (Seamless content sourcing, often combined with Discovery), launching that content to your first screen (Simple), getting more information about the program, whether sport stats, actor bios, games, or commerce opportunities (Stimulating), and then sharing all of that and more with your friends (Social).

Second Screen and College Football

As an experiment, I thought I would test drive a number of popular apps over the weekend while watching a popular football game.  The Notre Dame / Miami match-up was perfect for the trial.

Since the game was being shown on NBCU, I gave their NBC Sports LIVE EXTRA app a try.  While it is a pretty decent app, even allowing you to stream the game on a 30-second delay, there was no real second screen experience--more of a first screen on your tablet if you are no where near a TV.

The Olympics and Second Screen - not so great

While the 2012 Summer Olympics has certainly been appropriately dubbed the first "Social Olympics" (Twitter and Facebook comparisons discussed daily on the broadcast discussions by commentators) and even NBCU has come out and described it as a TV Everywhere success (streaming every event live for authenticated Pay TV subscribers in the US), it has be abysmal for Second Screen enthusiasts.

Don't get me wrong--I think the streaming capabilities to watch the events live were usually well delivered, and I have nothing against the massive Twitter and Facebook discussions.  I guess my point of view stems from the belief that until now, it has been live sports that has really driven the most valuable use cases for a second screen or companion app while watching the first screen, usually resulting in a more engaged consumer.  Knowing the stats of the football, baseball or basketball game of key players, updated in real time, is a big plus for the sports enthusiasts (of any sport).  But somehow, the Olympic implementations fell well short.

10 Second Screen Apps to Watch in 2012

The last time we published an app summary was just before the CES show this year in early January  and then again leading up to our 2nd Screen Summit in LA in mid-Febraury.  While the nascent 2nd screen app market segment has been exploding with new apps for shows, network channels, movies, major events, and sports all over the place, 3rd party apps have been quietly improving themselves and trying to find their way into more consumer living rooms.  As we prepare for another Second Screen Summit on June 27th in NYC, we should pause and review the progress those 3rd party apps have been making.

Thoughts on Using Audio Sync for Automated Content Recognition in Second Screen Apps

(this originally appeared in Civolution's Vision Newsletter at NAB 2012)

There has been a lot of a debate in the blogosphere and trade journals about the value of automated content recognition (ACR) to the user experience and the best way to provide that capability.  Let’s start by exploring the value of the feature first.  Most apps are using the concept of ACR to provide ease of use for the consumer by identifying the show they are watching and “checking them in” to the show (IntoNow is probably the most well-known for this, but many others like ConnecTV and Viggle use it as well).  Shazam uses it to provide a launch point to additional information about a product you are watching in a commercial.  TVplus uses it to provide a synchronized content experience.  There have been discussions about holding the microphone open (or checking occasionally) and when the consumer is determined to be watching something else, to prompt them to change channels (whether for rewards or otherwise). 

Harnessing "exclusive" content to aggregate larger audiences in the digital living room

I think there are 4 primary reasons consumers are willing to pick up a device in the living room while watching TV:

1. Simple. It starts with turning on the TV itself, but it is really about getting the content you want to watch onto the TV (whether the right channel, the right device for Blu-ray or digital video, or something you found on your 2nd screen and want to watch on the 1st screen). Last week's blog covers this challenge in detail.

2. Social. Currently a huge topic in the press and in the industry, this is about engaging others via Facebook, Twitter, or specialized second screen applications while you watch the show. A hugh phenomena right now.

3. Discovery. More and more, consumers are picking up a device to find something to watch rather than trying to use the EPG or the 10-foot remote experience of searching for content on the 1st screen. This is still a very nascent consumer experience, but one where real improvements are imminent in the space.

4. Stimulating. Another reason consumers are watching with a device in their laps is because they want more information about the movie, TV show, sporting event, or live event they are watching. They are looking up the actors, checking the stats of their favorite players, seeing who made that dress--all of the information they want to check in real-time while watching the first screen.

In my last blog, I discussed the evolution of the digital living room in terms of the devices outside the Apple ecosystem and how difficult it is for consumers to get a truly integrated content experience (devices don't play well with each other or with content). Part of the solution, I argued, could be solved by UltraViolet, the video content industry's effort to provide a path for digital sell-thru. Another part was a combination of CE devices / operator STBs opening their control systems to 3rd party developers (APIs, web servics) so that other applications like digital video service providers (Hulu, Netflix, Amazon) or second screen applications (Fanhattan, BuddyTV, TVplus) can allow consumers to find their content and get it to play effortlessly (Simply) on the first screen (their TV).

But there is another major element missing in this effort to make the consumer experience in the digital living room a better one: access to stimulating content.

If you used the Masters 2012 app last weekend while watching the golf tournament (or read my blog on it), you noticed there were 6 sources of video available (the live broadcast plus 5 other camera setups). If you watched the Oscars and the pre-show red carpet event using the official Oscars app or the E! Red Carpet app, you also would have noticed additional camera angles that were not available through any other source. Movie titles do this (create an app specific to the title with exclusive bonus materials). TV shows and even TV networks do this to--making content exclusively available thru their show specific or network specific app.

When you ask yourself why they do this, you initial conclusion is that it must be about money, yet in nearly every example I can find of exclusive content, the app itself is made available to the consumer for free. Perplexing.

So let's step back from this for a minute. Why do TV shows, sports events, or studios invest in custom created apps for their content? They want to aggregate bigger audiences around their content. In fact, that is why TV networks, movie studios, and sports leagues exist--to aggregate audience to increase monetization thru content licensing, advertising or subscription.

So why keep the special camera angles, bonus features, and star-studded interviews exclusive? My guess is that part of this is down to the human nature of the managers involved in the process to promote the app that they have built. But most of it is about cost and control. The content creator doesn't want to bear the cost (time, resources, money) of distributing the content to third parties, and additionally, they want to maintain quality control over how the content is used.

Are there models today where this problem is already is solved? Certainly. Look at at big brand or movie title. When they launch a new product or movie, they develop a very specific set of rules on how the logos, brand images, photos, and even movie trailers are to be used and then make them available under a limited use license to "trusted" 3rd parties to put to use to help them promote their brand or movie.

So how do we bring this together in the living room? We need a way to get content creators and application developers to syndicate this stimulating content. The content creator needs a cheap and efficient way of making the special content available to "trusted" 3rd parties so that when you are watching the Masters in 2013, you get access to the great materials in the Masters 2013 app and in the ConnecTV or TVplus app. When you are watching the Oscars next year but prefer to use IntoNow or Miso, perhaps you will still have access to those additional camera choices. When you watch the Hunger Games this fall, you will hopefully have access to the bonus materials thru the custom app AND through Fanhattan.

While nothing is free, perhaps there is a reciprocal business arrangement between the apps (digital video services, second screen apps, social TV apps) and the content creators that can make this all worthwhile (sharing ad revenue, customer affiliation, or even a simple syndication fee).

If we can solve this access to content challenge and the challenge of the multi-brand device living room, we can create an environment where the consumer will have more reasons to watch the content in the first place, increasing overall consumption perhaps even at some premium pricing--and everyone in the ecosystem wins: the content creators aggregate a larger audience, the distributors aggregate a larger audience, the app developers aggregate a larger audience, and the device makers sell more devices.

Second Screening with the Oscars after the Red Carpet

I had hoped the day after the Oscars, like with the Super Bowl and the Grammys, would be characterized by record breaking statistics.  I even checked the data several times through out the day to see if any data was forthcoming.  It seems neither Trendrr nor BlueFin labs reported anything on big ground breaking stats today.

I thought Lost Remote did a great job summarizing their experience yesterday.  Not surprisingly, mine was very similar.  After finishing my mini-focus group with the neighbors, I headed to a quiet living room where I could test Umami's new features, give Viggle and ConnecTV another go, test the (now) classics of BuddyTV, Yap.TV and TVplus, and see if the much marketed change in IntoNow would stack up.  I have to admit, similar to my red carpet experience and despite the apps continuously crashing, I kept coming back to the official ABC Oscar app because it had unique content (the multiple and selectable camera angles).

First things first, like I said in my previous blog, I liked the concepts in the ABC official Oscars app, I just hated the poor app quality.  I voted 3 different times before the votes actually 'saved' in the app.  It crashed continually.  It had poor Social features.  But the exclusive and selectable camera angles made me keep coming back.




Umami had some interesting new features to crow about.  The trending Twitter indication was interesting (but for consumers, probably less so).  The Freeze Frame app was a cool way to share content (though I suspect as yet unapproved by content creators).  Essentially, you hit a button and the magic server in the cloud snaps a picture (I am assuming this only works for live TV and not even time shifted east coast / west coast TV).  If you could get the photo right, it was pretty cool.

I still love TVplus's implementation of synchronized content events.  They have the right mix of timing and variety.  I just wish they made more effective use of the middle third of the screen (from a UI perspective, not so great).  The sync-ing worked great every time I tried it and I enjoyed seeing what they had to say.

I still don't get Viggle.  I know they are well-funded, but as a consumer, I am still struggling.  The app let you play along with a trivia question every 45 seconds, and you earned points for playing.  Why?  If the advertiser needs to know I am connected, aren't their more passive ways to do that?  Seems like a waste of consumer engagement (not to be taken lightly).  While it was cool seeing what others picked and if I was right or wrong, I still ask, WHY?

ConnecTV?  It did better.  The room was VERY quiet and the audio sync'd successfully 3 of 4 attempts.  It was the first time the "synchronized" content did not appear random (though based on some DVR pauses, I don't think it was synchronized but just tied to the current real-time moment).  I still don't like the advertising engagement (not in synch with the TV) or the use of real state from a UI perspective.



IntoNow surprised me by having a relatively cool feature.  They showed recent photos of the red carpet and the Oscars and asked for a like or no-like, and then shared the rating of other users with you.  Very much the "Social Networking Hot or Not" example from the movie.  I actually think their Twitter feed implementation is better, though still needs curation and time-syncing.  The massive real-estate to display who else is using the app seems odd at best.

 Yap.tv hasn't changed much.  Very much the social-only app, but I have to say that having the Twitter feed literally fly by is not a great experience.







Miso?  No comment.

My conclusion: 1st party apps (ABC Oscars) are falling prey to the standard development pitfalls.  I think there is a better strategy here for content creators/distributors to give the Stimulating content to a few trusted (and well implemented) consumer apps that can aggregate traffic to support their brand rather than botching up the experience themselves.

I also think the existence of so many attempts is indicative of one more thing: whether mass market yet or not, the networks and advertisers THINK the market is ready for them.

Second Screen App "Shoot-out"

As many of you already know, we are holding a 1-day conference next week at the Loews in Santa Monica (Feb 22) with two parallel tracks: one on Second Screen and one on Social TV.

We are planning to run a 2nd screen app "shoot-out" around lunch time.  Essentially, we are going to take the audience through a three-minute tour of each of 10 Second Screen TV apps where in the 1st minute we walk through a series of use cases for the consumer on a scripted TV show, in the 2nd minute we perform similar tasks on a live / reality TV show, and then give the app developers a chance to show off the features they believe differentiate themselves in the 3rd minute.

Then we'll let the conference audience vote using Twitter hash tags and combine that feedback with the views of a small panel of "expert" judges (50/50).

Finally, we'll award the winners in 6 categories at the end of the conference day (just before cocktails):

1. Best in Simple (ability to control the first screen)
2. Best in Social (ability to interact with others via Twitter, Facebook, live chat, etc)
3. Best in Seamless (ability to provide multiple sources for viewing content)
4. Best in Stimulating (ability to provide the consumer with interesting and relevant content during their viewing experience)
5. Best in Discovery (ability to provide the consumer with recommendations on other content he/she may be interested in)
6. Best Overall 2nd Screen Experience

Here are the list of apps we plan to review next Wednesday:

1. BuddyTV
2. TVplus
3. Fanhattan
4. ConnecTV
5. Dijit
6. Viggle
7. Umami
8. Miso
9. yap.TV
10. IntoNow

Visit www.2ndscreensummit.com to reserve your place in the conference and get a chance to vote on your favorite apps.  See you on Wednesday in Santa Monica.

Watching a DVR'd episode of SVU with Second Screen

Are you as curious as I am about how the Second Screen apps stack up when it's not live?  Do they spoil the ending (Grammy app killed me)?  Do they curate Tweets in time with features?  Do they even work at all?

I started with Umami, mostly because I haven't used the app for awhile and was looking for improvements.  I still like the interface, relatively decent ACR (took 10-15 seconds, struggled at first), and think it has a good balance of both Stimulating and Social features (no Simple, very little Seamless, and no Discovery).  Apart from crashing 3 or 4 times, the app did well on what I was expecting in the Stimulating and Social elements.  One important thing to note:  I am watching a 1-week old show and the ACR works find (except in commercials).  It also delivers the tweets based on the show timecodes--so no spoliers!  Even though I must be a small minority watching the show a week late, there were tweets which I know had been shared a week ago as other apps (as I jumped around) had them their with their real world time code delivery (date and time that is).

I quickly tried IntoNow (since the recent feature improvements are enticing).  I do like their Twitter integration and the ACR worked well, but you can see here that it is real-world timed (meaning spoliers).  I swapped to Yap.tv--no ACR (you choose the show), but good social implementation--except all real-world timed, so again spoilers.

No images for TVplus (current favorite list).  It did not pick up the ACR and you can't really "tune" the app without it (unfortunately).  But ConnecTV did work.  Recognized the right episode, but starting showing those sort of random facts that appear to be synchronized with the content but aren't.  You noticed this when they start repeating.

Summary:  I think Umami did a good job of managing a DVR'd experience.  If you think there are other apps that perform similarly (recognizing what you are watching and timing the updates of Tweets, relevant content to the current episode you are watching), please let me know.  If you believe the majority of consumers watch time-shifted content, this is a must for them (though clearly the networks want to push all of us to watch live).

Watching the Grammys with a SecondScreen

There were several advertised/marketed apps for tonight's Grammy's flying around the internet and on Twitter.  I thought, similar to the Super Bowl, I will do an app sampling to see how the consumer experience is improving across the board.

E! Live from the Red Carpet was an interesting app to watch the pre-Grammy show with.  For someone like myself who is not really paying attention to the red carpet, it had all of the "money shot" photos of the stars arriving in an easy to flick thru UI.  However, it behaved more like an app the assumed I was not watching TV than one that did.

The official Grammy/CBS app was surprisingly (for me at least) good.  You had decent Stimulating and Social options from nominees and winners to Twitter/chat feeds, to backstage live streaming interviews after the stars won their awards (something a real music fan would appreciate when the network is not carrying their star's post award comments).  The also packed the Social feed with "Insiders" including stars present at the award, the standard official feeds, and a wider fan feed.  They even had some decent trivia and decent polls.  As I said, a surprisingly decent UX for the consumer.

I switch over to see what Viggle and Bing's partnership was all about.  I still think their business model is interesting, but other than the Twitter feed (pretty standard in most apps today), there was not much else exciting happening in the app tonight.

I did try Miso, but could not get any Sideshows to come up and other than checking in, did not experience anything in the Social or Stimulating feature set.

So I broke ranks a little bit and gave Yap.tv a test drive since they have been improving in their UX lately.  For Social (Twitter feed, polls created by consumers, Live Chat), it does an outstanding job.

For me, the pleasant surprise of the night was TVplus.  Their show was well-curated tonight, with very relevant synchronized Stimulating events firing every 45 seconds or so.  I was actually quite captivated and hung out for awhile to see what they would choose next to try to gain my interest.

ConnecTV wasn't so hot.  Did a great job recognizing the show, but still doesn't know who my friends are and after a few minutes, SNAFU'd and showed me an ad for the upcoming Super Bowl.  A bit odd.

BuddyTV did a great job of helping me change channels but I was not looking much for their prowess in Simple and Discovery at the time (very little Social and Stimulating).

While Dijit's stimulaling features tonight continue to improve, it was Into from Yahoo that impressed me the most in terms of improving their experience from simple check-in to a more Social and Stimulating experience.

If I had to give a conclusion on the experience, I would still say there is much room for improvement. Clearly, the official Grammy app had the most relevant "official" content (to the point where I could not find Tweets slamming Rhianna's performance where I could find them in most of the 3rd party apps.  If you appreciate synchronized, relevant Stimulating content, than I think TVplus is the right answer for you.  If you like the social side, I thought ironically Yap.TV and the official Grammy app were neck and neck, thought the Yap.tv UI seemed more compelling.

A Second Screen premier party for The River with Umami, ConnecTV, TVplus and Yap.tv

ABC did a good job of carpet bombing every advertising outlet this week for the premier of "The River", including invading my Twitter feed.  A number of Second Screen apps promoted their pending activity for the premier as well, so I had a little party with four of them: UmamiTV, ConnecTV, TVplus and Yap.TV.  I tried to create a scenario to walk thru for a consistent review of each app (though brief).

Simple.  None of them had any capability to control the first screen.  3 of them used audio ACR to recognize what you were watching, while Yap.TV showed you a list of thumb nails of popular shows there were currently airing for you to select.

Social.  I was surprised at little activity there seemed to be tonight on such a highly marketed premier.  I started with Umami and opened the Twitter feed.  While curated (which I like), it was not time-coded (ie designed to match the timecode of the feature)--so the East Coast spoiled the show's ending for me 30 seconds into it.  ConnecTV had the official show Tweets showing, but since my friends aren't my friends in this app, I had no friend tweets/chats showing.  Yap.tv had light traffic on it's chat section and did not curate the Tweets, so they flew by on the app (also spoilers).  The "Poll" section was empty.  TVplus has the best implementation tonight (which surprised me), with fan tweets on one side of the screen and show tweets on the other.  They seemed to be semi-curated, but oddly enough the right-hand bottom corner reserved for current tweets was empty the whole show.

Seamless.  None of the apps had any method to incorporate multiple sources of content (all relied on live TV guides).

Stimulating.  I was looking for some of the basics (the cast, access to things like IMDB or Wikipedia) as well as advanced features like synchronized content.  ConnecTV had no cast or links to IMDB or Wikipedia.  Yap.TV had no cast or access to simple metadata sites, but did curiously have some random cast photos.  Umami had both native cast information and access to IMDB and Wikipedia (and ABC and Google).  TVplus had no basic cast information, but did have links to Wikipedia and IMDB. It got a little more interesting on the synchronized content front.  Yap.TV and Umami had no synchronized experiences.  ConnecTV did have changing content, but I don't think it was synchronized to anything.  In fact, the ConnecTV content kept showing facts about the cast constantly (in seeming random order and timing).  TVplus had by far the best synchronized experience, showing various factoids, polls, cast information, etc, about the show, but only about every 45 seconds, so it wasn't distracting.  The content was also clearly curated and relevant.

Discovery.  None of the apps had any discovery features.

I think I was probably most satisfied with my Umami experience for the basic Social and Stimulating features (despite the spoiling) and TVplus for the synchronized content experience.  Overall, not an impressive night though.  I am guessing the 4 apps were well prepared for the premier but either did not have access to the information before the show aired to make the experience more engaging or didn't have the staff on hand to do so in real-time.

It is early days.  We have a long ways to go.

Umami's curated (not timecoded) Twitter feed

ConnecTV's Changing but not synchronized content exp. (w/ ad)

A follow-on summary of the Second Screen apps reviewed so far

As expected, CES did turn out a few new apps and a few apps updated themselves, providing their consumers a better user experience (and rating in the process).

The summary conclusion is that Fanhattan and BuddyTV are now joined by M-Go and Dijit in the front running pack.  MediaEcho, Zeebox, IntoNow, GetGlue and TVplus create a second pack.  SOA Gear, Clicker, Rovi, Umami, Viggle, TV Dinner, Yap.TV, BravoNow and USAAnywhere make up a 3rd pack.

So, enjoy the current score card and check out the list below the graphic to see which apps are still to come, and plan on joining us in Santa Monica at the Second Screen Summit on February 22nd to discuss the business models, consumer experiences, and metadata that surrounds this exploding segment of the media industry.

A quick reminder about the methodology behind the ratings below: 

• Because I still haven't reviewed all of the apps yet or even all of the apps in a particular category (network operators, sports, blu-ray title specific, network specific, Discovery, Social, Simple, etc), I thought it best just to show the scores as they have been published so far, ranking them by the total score of the five categories.  
• I left the sports apps out since they all performed a very specific niche function in the Stimulating category but did little else.  
• Keep in mind that some of these apps are in beta or are otherwise not yet fully available to the public, so are subject to change (and improvement).  See the individual blog entries for more details.
• In the chart, black represents "none", red represents "low", yellow represents "medium" and green represents "high".

The 50+ apps yet to be reviewed: 

Bambi, Bones, Channer, DirecTV, Discovery, DStv Guide, Fanvibe, FIOS on Demand, Flingo, Grey's Anatomy, HashTV, HBO Go, HotPotato, i.TV, IMDB, KickFour, King's Speech, Leanin, Lion King, MyVideoSync, NBC Live, Numote, NyooTV, Pirates of Carribean, Playup, Pocket BigBrother, Screach, ScreenTribe, Shazam, Showtime Social, Smurf-o-vision, SocialGuide, Starling, Tapcast.TV, TV Chatter, TV Foundry, TV Tune-In, TV.com, TVChaser, TVCube, TVFriend, TVmoment, TvTak, VideoLive, Vloop, WatchParty, Wizzchat, XFINITY TV, Youtoo, Zap2It

My review of ConnecTV as a SecondScreen Experience

While I had good things to say on Sunday for the fledgling app during the NFL game, it was not that impressive tonight.  To start with, I sat down with my wife who was watching one of her recorded shows.  ConnecTV relies on ACR or your manual tuning to pick-up a show--but only picks up a limited list of current shows from your provider--so no DVR'd material.  Arrgh.

Then I asked the wife to indulge me in some live TV for a bit.  She took her iPad upstairs to finish her show and I tuned into the first network (CBS) I could find.  It struggled to pick up the show, so I turned up the sound rather loud and it picked it up.  Little did I know it was secretly posting to my Facebook account while this was happening, never asking for my permission or telling me it was happening.  I have to admit, this is the first "auto check-in" app I have seen that offers without a confirmation of sorts and without informing you--gonna upset a few people I am sure.  Ironically, I found out about this when a friend complained I had posted 5 or 6 different shows in a matter of a few minutes while testing the ACR...nice. [as I was about to post the blog, I tested a few more things and did notice a very small text pop-up about 15 seconds after I tuned to a channel saying I was checked-in, and then it disappear after about 1 second--not the right UX for this kind of thing--on to deleting them all from my FB.]

The content that appeared during the sync'd experience didn't "wow" me.  Maybe I am jaded by some of the prowess of the other apps, but similar to Sunday's experience, I essentially got a new factoid on the main actor about every minute (fine with the timing), with an ad below it, and that was it.  I had the Twitter feed on the right, but they have this funny thing about my friends who are commenting in general and, of course, despite being quite brash with my Facebook credentials on check-ins, I apparently have no friends in the ConnecTV world and need to re-build my network.  Arrgh again.

I switched to another show on another major network during primetime and actually saw almost no activity (the 3rd post was 6 days old).  I am assuming they have a smaller population of users right now. The rest of the experience was the same--weak synchronized content, and an advertisement.

So I switched to the Mavericks-Clippers game.  Similar to football, it actually did a decent job of showing you current stats, the last play, etc.  During the commercial, it branched out to ESPN news, the Sport Center highlights, etc.  The experience here was not on on the level of Courtside by NBA, but was pretty good.

I finally waited and tried the news and ESPN Sports Center and the Weather Channel.  Fox had an interesting UX (showing the news stories being discussed), ESPN had a similar UX, and the Weather Channel was blank (why show it?).

So, the summary?

Simple.  None.  Despite knowing my provider and zip, there is no attempt at tuning my TV or telling me what channel to change to.

Social.  I think its low at best.  Sure it has Twitter and Facebook integration and lets me "chat", but since it doesn't recognize my Facebook friends, I have no one to chat with.  Then there's the stealth check-in abuse of my FB.  Arrgghh.

Seamless.  No integration of multiple sources of content.

Stimulating.  They get some credit for the ACR synchronization, but they aren't really utilizing it.  Worse, it only works on live shows--good for the networks, bad for real consumers these days.  I would say Medium (without the ACR, I would say low).

Discovery.  None.