The big game is on Sunday and by now everyone has been reading articles about how 36% of viewers plan to use a second screen as a companion to the big game. With 84% of Americans planning to watch the game from their (or a friend's) house, this is a second screen industry opportunity like no other. We are even being told that the CBS has sold more than $10-12m of advertising on the second screen alone (forgetting the $3.5m per commercial for the 1st screen).
where digital video meets the 2nd Screen
Showing posts with label NFL '12. Show all posts
Showing posts with label NFL '12. Show all posts
Thursday, January 31, 2013
Tuesday, January 22, 2013
Taking Social to the next level - TOK Football
We've been gathering together to watch live sports in the living room for many, many years. As our society has become busier, travelled further apart, and gotten socially reconnected with our geographically diverse friends, we have used Facebook and Twitter to stay in touch, comment on the score of a game, and even talk some trash. But nothing replaces live conversation as well as the conversation itself. If you don't believe that, check the monthly minutes plan on your phone or review Skype's usage explosion.
So if you wanted to watch the playoff games last weekend with your good friends who happen to be in different cities, you can use several sports related second screen apps to post comments on plays and scores or you could open a Skype multi-party session to experience the trash talking, but what if you tried to combine the two experiences?
Meet TOK Football.
So if you wanted to watch the playoff games last weekend with your good friends who happen to be in different cities, you can use several sports related second screen apps to post comments on plays and scores or you could open a Skype multi-party session to experience the trash talking, but what if you tried to combine the two experiences?
Meet TOK Football.
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