Thursday, June 21, 2012

A feature ranking of 3rd party Second Screen Apps

Over the last 9 months, I have been reviewing second screen apps from all walks of life in this blog--apps for specific TV series or film titles, apps from cable/telco/satellite operators, apps from broadcast networks, sports league apps, major event apps, and of course apps built by "third parties" designed to cover multiple networks, titles, TV series, events, and sports.  The last time I did a feature summary of the major apps out there was shortly after CES.  Most of the apps have improved there feature set since then and as a background to the 2nd Screen Summit next week in NYC, I thought it would be a good time to review them again.

Keep in mind that I have grouped second screen capabilities into 5 major feature sets (explained further in this blog) based on their ability to control the 1st screen (Simple), to connect viewers (Social), to aggregate multiple content sources (Seamless), to engage the consumer (Stimulating), and to allow the consumer to find relevant new content (Discovery).  I gave them a score of high (green), medium (yellow), low (red) or absent (black).  Furthermore, bear in mind that some of the apps are not yet available in the US (zeebox, M-GO) or are about to re-launch (Dijit).

I am sure this will stimulate some good conversation next week in NYC.  See you there!

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