While watching the end of the tournament with a few friends on Sunday, we found ourselves constantly referring to the app to see recent hole highlights (the double eagle by Louis Oosthuizen) and to check on the leaderboard as a guide to switching camera angles while the broadcast was focusing on players we were less interested in. When Bubba Watson started to come from behind, everyone wanted to know who he was and what tournaments he had won. As the tournament headed to a sudden death play-off, the room immediately wanted to see the hole they had to play and how the 2 players had fared on that hole earlier in the day. The only real missing feature set was the social arena. While I don’t think most golf fans want live Twitter feeeds, something like the ability to share a link to those favorite video clips so that your friends who were not in the room could share the moment with you, even if not in real-time, would have been nice.
The Masters 2012 app has truly been world class delivery for a stimulating second screen experience. I am hoping to see this level of effort for the other major tournaments (British Open, Ryder Cup, etc) in golf going forward. At least for this consumer, it will certainly raise my interest and viewing time for all of those supported tournaments.