The Umami experience didn't live up to the recent hype I had seen in various articles, blogs and tweets. The overall experience was ok. It often had trouble trying to determine what I was watching via the audio sync. Manual identification was easier. For a "synced experience", the content itself was rather static (ie about the whole episode rather than a specific scene, event or timecode)--except for the live tweets of course. Sorry to spoil the hype, but they don't take advantage of the sync technology and only offer rudimentary social integration and rather limited stimulating content.
- Simple. There is no ability to control the first screen. None.
- Social. There is rudimentary social integration with Facebook and Twitter (keys on the name of the show, you can check-in, you can comment to friends). The Twitter feed is real time (meaning if you watch a recorded show or on the the West Coast, you have a spoiler problem). Medium.
- Seamless. There is no integration of content from multiple sources. In fact, only a limited amount of shows are setup for the experience (Gossip Girl has Celebuzz for example) and it says that it only works for shows recorded within the past week. None.
- Stimulating. While there is audio synchronization, the level of additional information presented about the other episodes, the cast, or alternative information from Wikipedia, IMDB, etc, really isn't that great (compared to Fanhattan for example). Low to medium.
- Discovery. No real ability to integrate your friends' preferences or to help you find trending or popular content. None.
- Simple. None.
- Social. Medium
- Seamless. None.
-Stimulating. Low to Medium.
- Discovery. None.