I had the opportunity to speak at the
Hollywood IT Summit on Friday. There were probably 300+ people in attendance and I had the good fortune of discussing how Second Screen might impacting their enterprise IT worlds (esp. for those who were working for major entertainment studios/networks).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglL1gZmeHH7xdPM3VprReSySFZn3PMRud1REME5ntExmWTS7AxnqIAMhxYp8flLB5sTVxkE7zWuQrxS_RcFGUCrn0GH0eAk1f2ZmdPRT76c62ZOohyZ_yMXXsFkGwgL5LQ78b5oSkeXLBY/s320/Slide2.PNG)
We had some great initial discussion around just how fast second screen has grown in the last 6 months by comparing the data on these two slides briefly.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt3q92P7nIKdQgwgkK63hg2NFjSrwz_PO66_VYOnVz-ggl2hbDYIpPZC_uE0Qmh3p4y3oS8gba_7KwVh-ZzMcyIZhRJU3tqBVTDPN1WSoef9gCGEdZQ9EFPTGnsVKNgTGatvKOMQ3DP7-T/s320/Slide4.PNG)
We continued by discussing the great data from the NPD deck presented at the 2nd Screen Summit a few weeks ago by Keith Nissen, essentially describing te massive connected device proliferation in the home by 2016 (all of which are likely 2nd screen candidates).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglASagpGnSGXda5XjA0iEWVf0yhh8_qTHA43glNwmPMv0ZXdZ3UtQ4wLSr5H1LY9R94EhPQeuoOCZxaNfvs9KgPL0fhw1zwhQ3AS0BnE-O9C7JTLvCvkPJ2eBeFYpgmqpYHsiC0RNw-ZhH/s320/Slide5.PNG)
We quickly discussed how fast the app market itself had grown, with massive multiplication happening over the last 9 months (see Renaud Fuch's slide below from Technicolor).
The result is a crowded app market.
Which then creates a pretty crowded and complicated ecosystem.
What does all this mean for the IT manager? No matter how you slice it, those that work in the content creation companies have a "big data" problem coming at them very, very quickly.
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